Sell organic growth to the advertisers you already have.
TV, radio, newspaper and digital groups have two things nobody else in a local market has: the advertiser relationships, and a trusted local brand. Massic turns both into a recurring digital line, without adding a delivery team.
Digital was supposed to replace what linear lost.
For most groups it hasn’t. Resold display and OTT carry thin margin and nothing to show the client. The SEO product you tried was slow to onboard and hard for a rep to explain. And an advertiser who can’t see what they got is an advertiser you have to win back every year.
Massic filled the void in our full-stack marketing funnel.
Glenn Kobayashi, Multi-Media Sales Manager, Hawaii News Now
The hardest signal to earn is the one you already own.
AI assistants decide who to recommend by looking for agreement between sources: what a business says about itself, what its customers say, and what credible local voices say. The third is the hardest to earn and the one a business can’t buy.
This also lands differently coming from you than from a vendor. The advertiser already trusts your brand, and so does your market.
We have so much authority in our local market. Massic helped us learn how to use that authority in a more powerful way for our partners.
Katie Pickman, General Manager, Hawaii News Now
Nobody new, and no new department.
Your AE sells it
No SEO background required. The pitch report does the explaining.
One person onboards
At Hawaii News Now that's sales support and a web developer. AEs aren't pulled in at all.
Massic delivers
Research, content, profile and reviews, reporting.
Your AE presents the results
The report is built before the meeting.
Massic simplified my process a ton. Now it's just me and the web dev. The AEs aren't pulled in anymore, which I love.
Brittnee Rossi, Digital Specialist, Hawaii News Now
22
advertisers in the first two months
2x
nearly doubled its book of Massic advertisers in its strongest month
80%
of new revenue from businesses that were not clients before
By far, our sellers have responded to this product better than any other product we've introduced in the past. By far. And a lot of that is because it's so well supported by proof-of-performance data.
Glenn Kobayashi, Multi-Media Sales Manager
They do my work for me. Every client says the same thing: I'm not an expert, just do it.
Donnie Esposito, Sales & Marketing Executive
You don't need one.
Massic Assist is the team that built the platform, running it on your behalf: onboarding, strategy, content, profiles, reviews and the reporting your AE walks in with. Add it at the start and remove it when your own team is ready, or keep it permanently.
See how assist works
See it on one of your clients.
Send us one business you already work with. We'll run Massic on them and show you what's there: the searches they're missing, which competitors are taking them, and what we'd do first.