Your data is yours. We just put it to work.
Massic handles sensitive business data, including search performance, customer behaviour, local visibility and review activity. Here's exactly how we treat it, who can access it, and what we never do with it.
The basics
Read-only access to your Google accounts.
When you connect Google Search Console, GA4, or Google Business Profile, Massic requests read-only permissions. We pull your data in to build strategy and generate reports. We never write back to your accounts, change your settings, or take any action on your behalf without your instruction.
Data ownership
You own your data. Full stop.
Everything Massic pulls from your connected accounts belongs to you. We use it to power your strategy and generate your outputs, nothing else. We don't sell it, share it with third parties, or use it to train models that benefit other businesses.
If you close your account, your data is deleted. Not archived. Deleted.
Agency accounts and client data
Your clients' data stays yours to control.
When an agency connects a client's GSC, GA4, or GBP account, that data is isolated to that client's workspace. Other clients on the same agency account cannot access it. Agency team members can only see client data they've been given access to.
Data storage and handling
Stored securely. Retained only as long as needed.
Your data is stored on enterprise-grade cloud infrastructure with AES-256 encryption at rest and TLS 1.2+ in transit. We retain your data only for as long as your account is active or as required by law. You can request a full export or deletion at any time, and we will complete your request within 30 days, in line with GDPR and applicable regulations.
What we don't do
A few things worth saying plainly.
We don't sell your data to advertisers or third parties
We don't use your client data to inform strategy for other businesses on the platform
We don't retain your data after account closure
We don't have write access to your Google accounts
We don't share data between agency client workspaces
Questions we get asked most.
All data is stored on infrastructure hosted in the EU (Ireland) and the US, depending on your account region. We use enterprise-grade cloud providers with SOC 2 Type II certification. Data is encrypted at rest using AES-256 and in transit using TLS 1.2+.
Never. Massic uses OAuth 2.0 for all third-party connections. You authenticate directly with each platform, and we only receive a short-lived access token. Your credentials are never transmitted to or stored on Massic servers.
Access is role-based. Only authenticated members of your workspace can see your data. Our internal engineering team has no access to customer data unless you explicitly invite us to assist with a support issue, and all such access is logged.
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