Massic works with the data you already have.

Google Search Console

Massic pulls your GSC data automatically — queries, impressions, clicks, and position — and turns it into strategy instead of dashboards, telling you what happened, what it means, and what to do next. Query and page performance feed directly into recommendations, ranking movement is tracked over time across your target topics, and opportunities your current content isn't capturing get surfaced automatically — no manual exports, no interpretation tax.

Google Analytics 4

Massic connects GA4 behaviour data to your search performance so you see the full picture — not just what ranks, but what actually drives results. Session, engagement, and conversion data sit alongside search metrics in one view, showing which content drives qualified traffic rather than just volume and flagging pages that rank well but don't convert — unified acquisition and behaviour reporting without building it yourself.

Google Business Profile

Your local presence, connected to your growth strategy. For local businesses, GBP is one of the strongest organic growth signals available — and one of the most underused. Massic tracks your visibility across search and maps, feeds review activity directly into your reputation management workflow, and channels GBP performance into your local strategy recommendations — keeping your local presence in sync with everything else you're doing.