How a security systems integrator turned organic search into 205 sales calls.
A regional telecom and security systems integrator was nearly invisible for non-branded search, with no pages for its core products. We rebuilt the architecture around enterprise buyers, and search started ringing the phone.
phone calls from organic search
form submissions from enterprise buyers, plus 50 email clicks
growth in monthly search impressions, from 14,343 to 92,224
The site had severe structural gaps: no dedicated pages for critical product lines, and almost no non-branded visibility. Enterprise buyers researching land mobile radios, dispatch consoles or private LTE simply could not find them, and inbound inquiries were leaking to competitors with deeper content.
Search baselines run from April 2025, the earliest month available in the reporting window, against July 2026. The chart covers a growth window from within the campaign, dated beneath it, and shows daily figures rather than monthly.
Rebuilt the site around enterprise conversion actions.
Then filled the product and technical content gaps for both search engines and AI tools.
Redesigned the site around conversions Rebuilt the layout and navigation so enterprise buyers move cleanly toward service requests and quotes.
Built out the product architecture Deployed dozens of product and category pages for land mobile radios, dispatch consoles, video surveillance, private LTE and microwave networks.
Added deep semantic schema Mapped hardware specs and vertical pages across government, public safety, education and transportation so search and AI extract the data cleanly.
Produced high-value technical content An editorial campaign for agency directors, building owners and superintendents focused on compliance and operational continuity.
Optimised for AI discovery and local Structured technical articles to answer complex queries, earning early AI citations, and kept the Google Business Profile active.
See it on one of your clients.
Send us one business you already work with. We'll run Massic on them and show you what's there: the searches they're missing, which competitors are taking them, and what we'd do first.