How a security systems integrator got enterprise buyers calling.
Buyers researching radios, dispatch consoles and private networks could not find the company at all. We rebuilt the site around the products they were searching for.
sales calls from enterprise buyers
quote and service requests through the site
average ranking, up from page four
A serious company that search could not see.
Its core product lines had no pages, and it had almost no visibility for anything other than its own name. Enterprise buyers researching a purchase were finding competitors with deeper content, and inquiries that should have arrived were going elsewhere.
Rebuilt the site around what buyers actually research.
Gave every product line a page Dozens of product and category pages for the equipment buyers search by name, where there had been none.
Spoke to each sector on its own terms Pages for government, public safety, education and transportation, because each has different requirements and different language.
Made the technical content easy to quote Structured the specifications and guidance so search engines and AI tools can extract answers accurately, and so a buyer can forward a page to their committee.
See it on one of your clients.
Send us one business you already work with. We'll run Massic on them and show you what's there: the searches they're missing, which competitors are taking them, and what we'd do first.