How a personal injury firm became findable in six competitive metros at once.
The firm wanted cases that did not come from paid referral. We built it a presence in every major California market and went deep on the injury niches most legal sites ignore.
case inquiry calls from search
contact form submissions from prospective clients
visits from search across six California metros
Competing in six markets, against firms that only fight for one.
Personal injury is among the most contested categories in search, and the firm needed to win in San Francisco, Los Angeles, San Diego, San Jose, Sacramento and Orange County simultaneously. Broad coverage alone would not do it. The firm also needed real depth on the specific kinds of injury cases it wanted more of.
Built local presence and genuine legal depth at the same time.
Gave the firm a real presence in each metro Geo-targeted pages across all six markets, so the firm competes locally in each one rather than as a distant statewide name.
Went after the niches others overlook Dedicated pages for e-bike, rideshare, delivery and e-scooter injury claims, where intent is high and competition is thin.
Made the firm the authority on the statutes Deep, accurate articles on the specific California laws that decide these cases, which is what earns citations from both search and AI tools.
See it on one of your clients.
Send us one business you already work with. We'll run Massic on them and show you what's there: the searches they're missing, which competitors are taking them, and what we'd do first.