How a pediatric dental practice got parents calling instead of scrolling past.
Parents searching for a kids’ dentist were finding general dentists instead. We repositioned the practice as the specialist it actually is, and gave each of its three offices a presence in its own neighbourhood.
parent phone calls from search, in the first nine weeks of tracking
more parents finding the practice in search each month
average ranking, up from page two
Invisible at the moment a parent decides to book.
The practice had thin service pages and no dedicated page for any of its three offices, so search treated it as a generalist in a market where parents specifically want a specialist. The gap was not awareness. Parents in these neighbourhoods were searching every day. They were just finding somebody else.
Made the practice the obvious answer in its own neighbourhoods.
Repositioned it as the specialist Rebuilt the service pages to answer what parents actually search, anchored by a hub explaining why a pediatric specialist matters.
Gave every office its own presence A dedicated page per location, which is what “near me” and map results require and what the practice had never had.
Answered what parents ask before booking Content built around the real hesitations, from X-ray safety to sports mouth guards, each routed to the office that serves that catchment.
See it on one of your clients.
Send us one business you already work with. We'll run Massic on them and show you what's there: the searches they're missing, which competitors are taking them, and what we'd do first.