How a neighbourhood restaurant turned local search into a steady stream of orders.
A multi-generation restaurant had a slow, dated site that gave search almost nothing to work with. We rebuilt it around the food people were already looking for.
online orders placed from search
phone calls from locals and catering enquiries
more often shown when hungry locals searched
A menu nobody could find.
The old site was slow and hard to use on a phone, which is where almost every hungry local starts. Signature dishes, catering and community fundraising had no pages of their own, so the restaurant was invisible for the exact searches its neighbours were running at dinner time.
Rebuilt the site around the food people search for.
Rebuilt for the phone first A fast, modern site that reflects the restaurant’s neighbourhood roots and works where people actually order from.
Gave the signature dishes their own pages Each dish competes on its own name, which is how locals and visitors search for food.
Opened up the higher-ticket work Dedicated pages for catering and community fundraising, the orders worth many times a single meal.
My entire staff even noticed that we had a lot more large catering orders than in the past. We pretty much got pushed to our limit, I don't think we could have handled much more business.
Owner, Hawaiian Restaurant
See it on one of your clients.
Send us one business you already work with. We'll run Massic on them and show you what's there: the searches they're missing, which competitors are taking them, and what we'd do first.