How a local electrical contractor turned organic search into 153 quote requests.
A residential and commercial electrical company was leaning on paid ads and was nearly invisible in organic search. We built the pages a service business needs to be found, and search became a steady source of local leads.
quote requests from organic search
growth in monthly organic clicks, from 57 to 1,009
average positions gained, from 24.2 to 10.1 and onto page one
They wanted more local leads and to stop paying for every click, especially on premium work like EV charger installations and smart panel upgrades. The problem was structural: almost no dedicated pages for their high-value services, and a site that search engines had little reason to rank.
Search baselines run from November 2025, the month before the campaign began, against July 2026. The chart covers a growth window from within the campaign, dated beneath it, and shows daily figures rather than monthly.
Built the pages and local signals a service business needs to be found.
Then made the technical topics simple enough to build trust with homeowners.
Built the missing service pages Dedicated, easy-to-read pages for high-value work that had none before, including EV charging, smart panels and 24/7 emergency service.
Wrote local city and neighbourhood guides Targeted specific towns by answering real local issues, like how salt air ruins outdoor wiring and upgrading older homes safely.
Published storm and emergency-prep content Timed guides ahead of bad-weather seasons on surge protection, generator switches, and what to do in an outage.
Turned code and safety into plain articles Rewrote complicated electrical topics, like aluminium wiring and tripping outlets, into clear answers that build customer trust.
Optimised the Google Business Profile Kept the local listing accurate and active with fresh photos, posts and correct service details so the map result worked in their favour.
See it on one of your clients.
Send us one business you already work with. We'll run Massic on them and show you what's there: the searches they're missing, which competitors are taking them, and what we'd do first.