How an electrical contractor stopped paying for every single lead.
The company was almost entirely dependent on paid ads and nearly invisible in organic search. We built the pages a service business needs so the phone rings without a click charge attached.
quote requests from homeowners and businesses
more visits from search each month
average ranking, up from page three
Paying for every lead, twice over.
High-value work like EV charger installations and panel upgrades had no pages at all, so search had no reason to rank the company for any of it. Every lead had to be bought, and the moment the ad budget paused, the pipeline stopped with it.
Built the pages a service business needs to be found.
Created pages for the premium work Dedicated pages for EV charging, panel upgrades and emergency service, the jobs worth the most and the ones nobody could find.
Showed up in each town it serves Local guides answering the real issues in each area, from salt air damage to wiring in older homes.
Turned code and safety into plain answers Rewrote the complicated topics into clear guidance, which is what builds enough trust for a homeowner to call a stranger about their wiring.
See it on one of your clients.
Send us one business you already work with. We'll run Massic on them and show you what's there: the searches they're missing, which competitors are taking them, and what we'd do first.