How an outsourced accounting firm started getting found by the businesses it wanted.
The firm’s highest-value services had no pages of their own, and it had no authority on the compliance questions its buyers actually search. We built both.
inbound client inquiries through the site
more often shown when businesses searched
average ranking, up from page five
Invisible on the services worth the most.
Bookkeeping clean-ups, AR and AP management and 1099 preparation are the work this firm wanted more of, and none of them had a page. Buyers researching those services found competitors instead. The compliance topics that build trust before a first call were missing entirely.
Built the pages and the authority a finance buyer looks for.
Gave every service a home Standalone pages for the high-value work that had none, so each service can be found on its own terms.
Spoke to each industry separately Dedicated pages for construction, medical practices, non-profits and other sectors, because a contractor and a clinic do not search the same way.
Answered the compliance questions first Practical guidance on the rules buyers worry about, plus calculators and tools that give a prospect a reason to engage before a call.
See it on one of your clients.
Send us one business you already work with. We'll run Massic on them and show you what's there: the searches they're missing, which competitors are taking them, and what we'd do first.