How an outsourced accounting firm turned search into 178 inbound client inquiries.
An outsourced accounting and financial services firm had critical gaps in its service pages and little compliance authority. We built the infrastructure and tools that capture domestic B2B accounting leads.
contact-form submissions from organic search
email clicks from prospects reaching out directly, plus 12 phone calls
growth in monthly search impressions, from 9,332 to 111,161
High-value service lines had no dedicated pages, the firm lacked authority on the compliance topics buyers search, and complex financial content was invisible to both Google and AI engines. The result was thin inbound lead flow in a crowded market.
Search baselines run from April 2025, the earliest month available in the reporting window, against July 2026. The chart covers a growth window from within the campaign, dated beneath it, and shows daily figures rather than monthly.
Built the service architecture a B2B finance buyer actually searches for.
Then added the tools and compliance content that earn trust before a call is booked.
Expanded the service infrastructure Standalone pages for high-value lines that lacked visibility: full bookkeeping, clean-up and catch-up, AR/AP management, and 1099 preparation.
Segmented industry portals Dedicated pages for construction and trades, medical practices, non-profits, solar and architecture, matched to each buyer persona.
Deployed interactive financial tools A profit-and-loss calculator, an invoice aging tracker and a cost-savings estimator, backed by FAQ schema for clean parsing.
Launched a compliance editorial campaign Localised technical articles on 1099 versus W-2 rules, general excise tax, and year-end audit readiness.
Optimised for AI and local search Formatted the accounting guides to answer complex queries, earning AI citations, and kept the Google Business Profile active.
See it on one of your clients.
Send us one business you already work with. We'll run Massic on them and show you what's there: the searches they're missing, which competitors are taking them, and what we'd do first.