No two clients sell the same thing. Every one gets the same work.
Kanahiku is a Hawaii-based SEO and web development agency that runs its entire organic practice on Massic. Its book runs from a neighbourhood restaurant to a private LTE integrator to a personal injury firm competing across California. The research depth, the content standard and the reporting are identical on all of them, because they come from the same engine rather than from whoever has time that week.
online orders from search, for a neighbourhood restaurant
case inquiry calls for a personal injury firm, across six California metros
sales calls for a B2B telecom and security integrator
Manual, and the first thing cut when busy
Carried by the platform, every month
A resourcing conversation
An onboarding link
Gets whatever capacity is left
Gets what the first one got
In whoever happens to be doing it
In the platform
Assembled by hand
Assembled on a schedule
The agency kept its clients. We replaced the production underneath.
Research that costs no capacity
The market read, the demand map and the competitive picture are rebuilt every month for every client, whether that client is the largest on the book or the smallest.
One method, any industry
The same engine reads a restaurant menu and a private LTE product line. Nothing about the approach is rewritten per category, so nothing degrades as the book widens.
Content tied to search behaviour
Keywords group into subtopics and topics, and that structure decides what gets published. The agency reviews and publishes rather than researching and drafting.
Reporting the client can act on
Each client is measured against the conversion they actually care about, assembled on a schedule, with every figure traceable to their own accounts.
Research that costs no capacity
The market read, the demand map and the competitive picture are rebuilt every month for every client, whether that client is the largest on the book or the smallest.
One method, any industry
The same engine reads a restaurant menu and a private LTE product line. Nothing about the approach is rewritten per category, so nothing degrades as the book widens.
Content tied to search behaviour
Keywords group into subtopics and topics, and that structure decides what gets published. The agency reviews and publishes rather than researching and drafting.
Reporting the client can act on
Each client is measured against the conversion they actually care about, assembled on a schedule, with every figure traceable to their own accounts.
Every client converts differently
A restaurant counts online orders. A law firm counts case inquiry calls. A B2B integrator counts sales calls and quote requests. An accounting firm counts contact forms. The work is judged against whichever one the client actually cares about, never against traffic. More than 15,000 tracked organic conversions across the four client case studies on this page, every one traceable to the client’s own Search Console and Analytics.
The same standard on every account
Research depth, topical structure and reporting are identical across the book because they come from the same engine. Clients regularly say they are surprised by how specific the work is to their business, which is usually the first thing to go when an agency is stretched.
Clients who had written SEO off
Several of these businesses had tried SEO before and had a bad experience, the generic kind aimed at a category instead of the actual business. The results changed their view of the category, not just their numbers.
A multi-generation neighbourhood restaurant on the agency’s book.
Read the full client case studyThe old site was slow, hard to use on mobile and gave Google almost nothing to rank. Signature dishes, catering and community fundraising had no dedicated pages. We rebuilt the site around the restaurant’s neighbourhood roots, then created the menu and local-guide pages that win food searches.
online orders placed from search.
130+
phone calls from locals and catering enquiries
Nearly 3x
more often shown when hungry locals searched
See it on one of your clients.
Send us one business you already work with. We'll run Massic on them and show you what's there: the searches they're missing, which competitors are taking them, and what we'd do first.